The Tipping Point

I recently listened to the audio version of Malcolm Gladwell's The Tipping Point. Thinking about how ideas spread like viruses has opened up a whole new way of looking at things, specifically marketing.

I am thinking about how Gladwell's theories could be applied to some of my interests. How could I use his ideas to market a new play or musical? How could non-profits successfully use his idea to promote a cause? How could the virus concept be used to get people to convert their beliefs to join a specific religious group or political party?

What are the practical steps that someone might use to begin an idea virus of their own?

If you're thinking about this too, let's share thoughts. Comment on this post.